Creator Insights App
Role: Head of Product
A single insight app for creators to track Shopfront traffic, bookings and conversion rates quickly.
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Creators wanted a way to view performance insights to their Travis Shopfronts - to track traffic and sales on their Shopfronts. The Creator Insights App was a necessity, however Travis lacked the resources to create a fully-fledged dynamic insights app.
I worked with a Designer/No-code builder to define requirements, and oversaw the design, build and roll out of the app within 4 weeks.
Based on usage analytics and feedback, I managed the roadmap for this and we continued to roll-out new features for 12 weeks after.
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[01] User requirements and product scoping
Defined key Shopfront performance metrics of priority to creators
Informed by creator feedback, best practice
[02] No-code research, design and build
Worked with Designer and No-Code Builder to define key user flows and actions, and identify data requirements requiring engineering effort
[03] Roll out + iterations
Worked with Marketing to develop emails and product education content
Aligned ongoing feature releases with marketing calendar to ensure timely comms and drive repeat usage
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A simple to use Creator Insights App specifically designed for our creators. Since then:
Adopted by 65% of our creators
Entire product was done with no-code techniques, saving weeks of engineering time and allowing our engineers to focus on optimizing and enhancing the Shopfront product.
Details
Design
Dashboard view
A singular view of number of bookings and average earnings
Creators were able to understand their weekly and monthly earnings in an easy-to-understand dashboard represented both in tables and graphs.
Database consolidation and visualisation
Connecting their information to a Google Sheet where that updated hourly, including number of bookings, booking value and most recent bookings. This allowed us to quickly gather feedback, iterate on our designs and users requirement before deploying effort to build the full dashboard. This prototype achieved 65% weekly usage.
No-code build
The entire app was created via a no-code build to alleviate engineering time and effort, so we can launch and quickly test with our users. We were able to quickly iterate on our designs and user requirements and found that questions via DMs and emails to us asking for insights has dropped by more than 50%.
